In the times of data overload, sales intelligence software like LinkedIn Sales Navigator or ZoomInfo improve data quality. Sales IntelligenceĪccording to G2 Crowd, “Sales intelligence software helps companies use internal and external data to increase sales and improve sales processes.” There is no use in having data if it’s bad data.
Don’t believe us? See how sales tech can improve processes within the different aspects of the sales landscape below. Just as smartphones have revolutionized how we communicate, sales technology allows us to bridge the gap between a CRM and a team’s daily activities. So why aren’t you utilizing sales technology? CRM is not enough. We can’t imagine our lives without our phones in hand, this new technology is impossible to live without – even for laggards. In fact, you may even be reading this from a phone screen.
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The point is, smartphones have seen near full adoption and have become the norm. Over the last 12 years, adoption has risen significantly and now it’s not uncommon to see an iPhone everywhere you look. In the beginning, they were expensive and very different from the “norm”. Think of the iPhone which first emerged on the market in 2007. These people have an aversion to change and are the last to adopt any new innovation, often waiting until they’re forced to do so. They are adopting the technology later than the average person and are often skeptical even then. Late Majority also make up 34% of the population. They have been exposed to the early adopter’s influence and soon follow suit. This group will influence the following groups to adopt new technology.Įarly Majority make up 34% of the population. They’re not at the forefront of innovation, but they’re not far behind either. They’re willing to take risks and are the first to adopt new technologies.Įarly Adopters make up 13.5% of the population. Innovators make up 2.5% of the population. CSC reserves the right to modify these terms at any time.There are 5 stages of technology adoption that have proven true for most new emerging technology. CSC reserves the right to terminate your access to the WHOIS database in its sole discretion for any violations by you of these terms of use. By submitting a WHOIS query, you agree to abide by the following terms of use: you agree that you may use this Data only for lawful purposes and that under no circumstances will you use this Data to: (1) allow, enable, or otherwise support the transmission of mass unsolicited, commercial advertising or solicitations via direct mail, e-mail, telephone, or facsimile or (2) enable high volume, automated, electronic processes that apply to CSC (or its computer systems).
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